Management and Marketing / Management und Marketing by Wolfgang J. Koschnick, Hardcover, 9783110151978 | Buy online at The Nile
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Management and Marketing / Management und Marketing

Encyclopedic Dictionary. English-German / Enzyklopädisches Lexikon. Englisch Deutsch

Author: Wolfgang J. Koschnick  

Management and Marketing / Management und Marketing
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PRODUCT INFORMATION

About the Author

The Author Wolfgang J. Koschnick worked as a journalist both in Germany and in the United States before he joined the Allensbach "Institut fur Demoskopie," Germany’ s leading survey research organization, as the head of its foreign-liaison department. Later he served as the editor-in-chief of several leading marketing, advertising and media magazines in Germany. Today he runs his own editorial services organization, the "Redaktionsburo KOSCHNICK" and is regarded as Germany’ s leading marketing, advertising and media journalist.

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Product Details

Publisher
De Gruyter
Published
22nd January 1998
Pages
859
ISBN
9783110151978

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