Praxisleitfaden Kundenzufriedenheit

Author: Willy Schneider

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Nur wenige Themen haben in den vergangenen Jahrzehnten in Marketing-Wissenschaft und -Praxis einen derart breiten Raum eingenommen wie die Kundenzufriedenheit. Noch immer aber gelingt es sehr vielen Unternehmen nicht, Einblicke in die Zufriedenheit von "König Kunde" zu erlangen und angemessen zu (re-)agieren. Das vorliegende Buch will dazu beitragen, dieses Defizit zu beseitigen. Manager*innen und Marketingspezialisten sowie Lehrende und Studierende werden darin unterstützt, - das Thema Kundenzufriedenheit in seiner Komplexität zu durchdringen, - Kundenzufriedenheit erfolgreich zu messen und - anderen die zentrale Bedeutung des "Ohrs am Kunden" zu vermitteln.

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Bod - Books on Demand

Published

21st February 2025

Pages

114

ISBN

9783769377361

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Praxisleitfaden Kundenzufriedenheit

Author: Willy Schneider

Paperback

Paperback

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