Priceless
the myth of fair value (and how to take advantage of it)
$30.40
- Paperback
352 pages
- Release Date
27 February 2011
Summary
Priceless: The Hidden Psychology of Value
People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items - just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the ‘same’?
The answer is simple: prices are a collective halluci…
Book Details
| ISBN-13: | 9781921640957 |
|---|---|
| ISBN-10: | 1921640952 |
| Author: | William Poundstone |
| Publisher: | Scribe Publications |
| Imprint: | Scribe Publications |
| Format: | Paperback |
| Number of Pages: | 352 |
| Release Date: | 27 February 2011 |
| Weight: | 330g |
| Dimensions: | 197mm x 131mm x 26mm |
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About The Author
William Poundstone
William Poundstone is the author of more than ten non-fiction books, including Fortune’s Formula- the untold story of the scientific betting system that beat the casinos and Wall Street, which was the Amazon Editors’ Pick for #1 non-fiction book of 2005, and Gaming the Vote- why elections aren’t fair (and what we can do about it). Poundstone has written for The New York Times book review and op-ed pages, The Village Voice, Esquire, Harpers, The Believer, The Economist, and Harvard Business Review. He has appeared on the Today Show, David Letterman, CBS Morning News, Larry King, and hundreds of radio talk-shows throughout the world.
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