TRUSTSHIFT
Ethereum and the Reinvention of Trust
$83.20
- Hardcover
320 pages
- Release Date
12 January 2027
Summary
The architecture of trust is breaking. Ethereum is rebuilding it.
Trust is the invisible currency of the global economy. It underpins markets, governments, society, and every contract we sign. Yet today, trust is fragile, expensive, increasingly extractive, and trapped within centralized institutions prone to failure.
In TRUSTSHIFT, William Mougayar argues that we are witnessing a historical shift: Trust is moving from organizations to infrastructure.…
Book Details
| ISBN-13: | 9781646872732 |
|---|---|
| ISBN-10: | 1646872738 |
| Author: | William Mougayar |
| Publisher: | Ideapress Publishing |
| Imprint: | Ideapress Publishing |
| Format: | Hardcover |
| Number of Pages: | 320 |
| Release Date: | 12 January 2027 |
| Weight: | 515g |
| Dimensions: | 152mm x 229mm |
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William Mougayar
William Mougayar is a globally recognized blockchain thinker, investor, and author with over four decades of experience across technology, markets, and strategy. He is the author of The Business Blockchain (Wiley), one of the earliest and most respected business books on blockchain technology, translated into more than ten languages.
Mougayar was among the first to explain Ethereum in business terms, publishing its earliest institutional analysis on the Ethereum Foundation’s blog in 2015. Since then, he has advised, invested in, and closely followed Ethereum’s evolution as a foundational layer for finance, markets, and digital trust.
Known for his analytical rigor and long-term perspective, Mougayar bridges crypto-native thinking and institutional understanding, helping leaders make sense of complex decentralized systems without hype or speculation. William previously held senior positions at Hewlett-Packard, Cognizant, and AberdeenGroup, and founded 3 startups.
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