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Integrated Marketing Communications with Student Resource Access 12 Months, 5th Edition

William Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, J. Craig Andrews and Terence A. Shimp


ISBN / EAN: 9780170386517
This textbook is prescribed for the following courses:
MKTG202 - Integrated Marketing Communication Australian Catholic University
MKTG202 - Marketing Communications Australian Catholic University
MRKT20053 - Integrated Marketing Communications Central Queensland University
7209MKT - Integrated Marketing Communications Griffith University
MARKETNG 7025 - Integrated Marketing Communications (M) University of Adelaide
MKT2001 - Promotions Management University of Southern Queensland
MKG220 - Marketing Communications University of the Sunshine Coast
MARK 301 - Marketing Communication Victoria University
156.237 - Marketing Communication Massey University
MKTG 306 - Advertising and Promotion University of Auckland
Use our Textbook Finder to find the rest of your Textbooks!
PUBLISHED: 16th November 2017
ISBN: 9780170386517
Integrated Marketing Communications with Student Resource Access 12 Months, 5th Edition
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ISBN / EAN: 9780170386517
This textbook is prescribed for the following courses:
MKTG202 - Integrated Marketing Communication Australian Catholic University
MKTG202 - Marketing Communications Australian Catholic University
MRKT20053 - Integrated Marketing Communications Central Queensland University
7209MKT - Integrated Marketing Communications Griffith University
MARKETNG 7025 - Integrated Marketing Communications (M) University of Adelaide
MKT2001 - Promotions Management University of Southern Queensland
MKG220 - Marketing Communications University of the Sunshine Coast
MARK 301 - Marketing Communication Victoria University
156.237 - Marketing Communication Massey University
MKTG 306 - Advertising and Promotion University of Auckland
Use our Textbook Finder to find the rest of your Textbooks!
OTHER FORMATS:
PUBLISHED: 16th November 2017
ISBN: 9780170386517

Publisher Description

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Product Details

Author
William Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, J. Craig Andrews, Terence A. Shimp
Publisher
Cengage Learning Australia
Year
2017
Edition
5th
ISBN-10
0170386511
ISBN-13
9780170386517
Country of Publication
Australia
Publication Date
2017-11-16
Textbook
1