|Delivery Area||Last day to order this item for pre-christmas delivery|
|Auckland||Will not arrive before Christmas.|
|Rest of New Zealand||Will not arrive before Christmas.|
Please note these are estimates only and cannot be guaranteed.
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
Shop Now. Enjoy Now. Pay Later.
Pay in four simple instalments, available instantly at checkout.
All you need is:
1) A New Zealand credit or debit card; 2) To be at least 18 years of age; 3) To live in New Zealand
To see Afterpay's complete terms, visit https://www.afterpay.com/en-NZ/terms
Pay it, easy.
Pay it in 6 weekly automatic payments, interest free. Easy.