Jeopardy

Wilfred is a one-off; as you’d know if you’ve ever eaten a Black Farmer sausage, watched any of his TV shows or even listened to one of his political speeches (I’ve done all three). Wilfred’s sheer ambition is an inspiration. We can all learn from it. * Peter Bazalgette *
Based on my career, Wilfred Emmanuel-Jones’ approach to risk can produce huge dividends – Nigel Travis, Chairman of Dunkin’ Brands and author of The Challenge Culture
This book will help the reader become positive about overcoming adversity and failure, while ensuring that dreams have a better chance of being achieved. Based on my career, Wilfred Emmanuel-Jones’ approach to risk can produce huge dividends. * Nigel Travis, Chairman and CEO of Dunkin’ Brands (owers of Dunkin’ Donuts and Baskin Robbins) and author of Challenge Culture *

Wilfred Emmanuel-Jones was born in Jamaica and grew up in inner-city Birmingham. Following a turn as producer-director of BBC’s Food and Drink, Wilfred ran his own marketing agency, before buying a farm in Devon from which he launched his multi-million-pound, award-winning Black Farmer brand. He has since set up the Black Farmer Scholarship, which aims to help and encourage ethnic minorities to work in the rural community. This aim was the subject of a Channel 4 series, Young Black Farmers, which saw him take a group of nine inner-city school leavers from ethnic minorities to work on his Devon farm.

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