The Customer Excellence Enterprise
a playbook for creating customers for life
$42.40
- Hardcover
288 pages
- Release Date
17 November 2024
Summary
The Customer Excellence Enterprise: A Playbook for Creating Customers for Life
Make customer-centricity tangible, sustainable, and real by implementing structural and systemic changes to the DNA of your company.
Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies and it’s possible to deliver just that with the framework provided in The…
Book Details
| ISBN-13: | 9781394253685 |
|---|---|
| ISBN-10: | 1394253680 |
| Author: | Wayne Simmons, Tom DeWitt |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 288 |
| Release Date: | 17 November 2024 |
| Weight: | 499g |
| Dimensions: | 229mm x 155mm x 28mm |
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About The Author
Wayne Simmons
WAYNE SIMMONS and TOM DEWITT are practitioners and professors of customer excellence. Wayne is a leader in customer excellence and customer experience management at Pfizer, the Fortune 50 global leader in health care and life sciences. Tom is the founder of CXM@MSU, an industry-facing entity designed to advance customer experience management thought and practice, and the founder and architect of North America’s first master’s degree in Customer Experience Management (CXM) at the Broad College of Business, Michigan State University.
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