Marketing Analytics, 1st Edition
data-driven techniques with microsoft excel
$84.00
- Paperback
720 pages
- Release Date
2 January 2014
Summary
Unlock Marketing Success with Excel: Data-Driven Analytics for Business
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today’s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data a…
Book Details
| ISBN-13: | 9781118373439 |
|---|---|
| ISBN-10: | 111837343X |
| Author: | Wayne L. Winston |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 720 |
| Edition: | 1st |
| Release Date: | 2 January 2014 |
| Weight: | 998g |
| Dimensions: | 231mm x 188mm x 43mm |
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About The Author
Wayne L. Winston
Wayne L. Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indiana University Kelley School of Business and will be a Visiting Professor at the Bauer College of Business at the University of Houston. He has won more than 45 teaching awards at Indiana University. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.
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