Design Empathy and Contextual Awareness, 9781529438215
Paperback
Design better: Understand your audience, context, and impact for successful outcomes.
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Design Empathy and Contextual Awareness

frames of reference for the 21st century creative

$64.01

  • Paperback

    208 pages

  • Release Date

    24 November 2025

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Summary

Design Beyond the Product: Empathy and Context

One of the biggest challenges facing designers across all fields is how to arrive at a design solution that resonates with a target audience, has a higher chance at market adoption, and avoids negatively impacting society or the environment. What skills can be employed by students or young professionals early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - b…

Book Details

ISBN-13:9781529438215
ISBN-10:1529438217
Author:Wayne K. Li
Publisher:Quercus Publishing
Imprint:Laurence King Publishing
Format:Paperback
Number of Pages:208
Release Date:24 November 2025
Weight:540g
Dimensions:240mm x 170mm x 24mm
About The Author

Wayne K. Li

Wayne K. Li is the Oliver Professor of Practice in Design and Engineering at the Schools of Industrial Design and Mechanical Engineering at the Georgia Institute of Technology, in Atlanta. He also runs his own design consultancy, working with clients including the Home Depot, Toyota Mobility, Google, and Panasonic. Previously, he worked as a Senior Designer for Williams Sonoma, Interaction Design Researcher for Volkswagen/Audi, and Product Designer for Ford Motor Company and IDEO Product Development. He received a Master’s of Science in Engineering (Product Design) from Stanford University and undergraduate degrees in Fine Arts and Mechanical Engineering from the University of Texas at Austin.

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