Design and Strategy
a step-by-step guide
$180.66
- Paperback
650 pages
- Release Date
14 December 2022
Summary
Design and Strategy: A Practical Handbook for Strategic Design
This practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.
Built around a six-part phase structure that represe…
Book Details
| ISBN-13: | 9781032122915 |
|---|---|
| ISBN-10: | 1032122919 |
| Author: | Wanda Grimsgaard |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 650 |
| Release Date: | 14 December 2022 |
| Weight: | 1.68kg |
| Dimensions: | 246mm x 174mm |
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What They're Saying
Critics Review
“I have worked at the intersection of design and strategy for over 25 years, have read a great deal of nonsense written about both, fortunately this book bucks the trend. A ready reckoner for anyone looking to develop cohesive, intelligent new design work rooted in plans, not hopes.”
Simon Manchipp, Founder & Executive Strategic Creative Director of SomeOne.
“A very accessible and comprehensive overview of a strategic design process – with practical tools and guides for working strategically with design – for both students and practitioners.”
Rachel Cooper OBE, Distinguished Professor of Design Management, Lancaster University, UK.
“Wanda’s book is encyclopedic and unrivaled. The most comprehensive deconstruction of the rigor it takes to build on a strategy to design a sustainable future, whether you are a designer, a marketer, or a manager.”
Alina Wheeler, Author Designing Brand Identity: an essential resource for the whole branding team.
About The Author
Wanda Grimsgaard
Wanda Grimsgaard is Professor of Visual Communication at the University of South-Eastern Norway, USN Business School.
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