Attract or Repel

“Walt has written a great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read.” —Gino Wickman, author of Traction and The EOS Life  “Businesses are naturally complex and, as you grow and add people, become exponentially more complicated as each individual brings their own flavor to your culture. In Attract or Repel, Walt has simplified that complexity by providing a simple recipe to mix and harmonize all the flavors.” —Joe Paulsen, former General Manager of TBEI, Inc. and Expert EOS Implementer  “A fantastic read with philosophical common sense advice and practical approaches and tools to inject a high level of employee engagement, trust, buy in, and courage—a true competitive advantage in your company. When everyone knows how and why we are measuring something, we can work on it, and improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.” —Alex Freytag, author of Stretch Not Snap, coauthor of Profit Works, and Expert EOS Implementer  “Succinct, laden with insight, and readily applicable. Every entrepreneur should take the Seven Critical Needs Survey and work toward improving their BITE. It will be transformative for you and your company.” —Jonathan B. Smith, author of Optimize for Growth, negotiations instructor and coach with the Black Swan Group, and Expert EOS Implementer  “Walt has an incredible ability to connect with his clients in a very simple and authentic manner to get things done … In Attract or Repel, he has done it again and has put into words and action the lessons learned. Every organization should be making sure that their people have clear answers to the seven questions—a book that will produce value when read over and over again.” —Austin Koon, partner at Davis Moore Capital

Walt Brown stands out due to his extensive experience across diverse roles and industries. He’s been a certified public accountant at Ernst & Young, a CEO who founded and grew four international brands over 20 years, and an executive coach and peer board facilitator to 48 CEOs for five years. As an EOS® Implementer, Walt has reached over 1,200 session days and served more than 185 clients in the last 15 years. His background makes him an expert in pattern recognition. In his free time, Walt enjoys competitive sailboat racing.