Red Ocean Traps (Harvard Business Review Classics)
$12.86
- Paperback
64 pages
- Release Date
30 June 2017
Summary
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers’ mental models—ingrained assumptions and theories about the way the world works. Though these mod…
Book Details
| ISBN-13: | 9781633692664 |
|---|---|
| ISBN-10: | 1633692663 |
| Author: | W. Chan Kim, Renee A. Mauborgne |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Format: | Paperback |
| Number of Pages: | 64 |
| Release Date: | 30 June 2017 |
| Weight: | 58g |
| Dimensions: | 29mm x 166mm x 108mm |
| Series: | Harvard Business Review Classics |
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About The Author
W. Chan Kim
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 49 languages, and is a bestseller across five continents.
Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others.
They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network.
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