Selling Trust
How AEC's Technical Experts Win Work Before the RFP
$38.48
- Paperback
154 pages
- Release Date
1 October 2026
Summary
In Selling Trust, Victoria Hatfield makes the case that architecture, engineering, and construction firms do not sell drawings, buildings, or systems. At the moment a client chooses a firm, none of those exist yet. What the client is buying is trust, and the people best placed to build it are the technical professionals doing the work.
For decades the industry has treated business development as a personality trait, reserved for a charismatic few, while engineers, architects,…
Book Details
| ISBN-13: | 9798996359974 |
|---|---|
| Author: | Victoria Hatfield |
| Publisher: | Credible Ink |
| Imprint: | Credible Ink |
| Format: | Paperback |
| Number of Pages: | 154 |
| Release Date: | 1 October 2026 |
| Weight: | 186g |
| Dimensions: | 8mm x 140mm x 216mm |
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Victoria Hatfield
Before AEC, Victoria Hatfield led teams that sold explosives to quarries and mining companies across the Americas, where she learned that complex decisions are not won with a clever pitch. They are earned. As founder of The Growth Plan, she now trains technical professionals to win work with confidence and intention.
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