The Standout Business Plan: Make It Irresistible--And Get the Funds You Need for Your Startup or Growing Business

The Standout Business Plan is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes.

At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business’s bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business’s genesis…its potential backers.

Renowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business.

In The Standout Business Plan, Tracy and Evans reveal how to:

• Include the vital information backers need, while leaving out extraneous fillers that gets in the way
• Address key factors such as market demand, competition, and strategy
• Spell out the essence of your business proposition
• Outline resources and financial forecasts
• Assess risk from the backer's perspective
• Evaluate and improve the plan to ensure its success

Your business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.

“"…immensely practical and eminently readable book shows how to create a business plan that speaks directly to investors and makes it easy for them to say yes." --New Equipment Digest”

..".immensely practical and eminently readable book shows how to create a business plan that speaks directly to investors and makes it easy for them to say yes." --New Equipment Digest

VAUGHAN EVANS is a highly experienced consultant specializing in strategy and business planning for corporate clients and strategic due diligence for private equity.BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

"From my private equity perspective, a plan sub

At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. But too many budding entrepreneurs have written their business's bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business's genesis . . . its potential backers.The Standout Business Plan is an immensely practical and readable guide that shows readers how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes. Featuring case studies and examples of both what to do and what not to do, this invaluable book reveals how to: Include the vital information backers need, while leaving out extraneous filler that gets in the way Address key factors such as market demand, competition, and strategy Spell out the essence of your business proposition Outline resources and financial forecasts Assess risk from the backer's perspective Evaluate and improve the plan to ensure its successYour business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.

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