The Why Axis by Uri Gneezy - ISBN: 9781847946751
Paperback
Uncover hidden motives, unlock incentives, and change behavior for better.

The Why Axis

Hidden Motives and the Undiscovered Economics of Everyday Life

$32.94

  • Paperback

    288 pages

  • Release Date

    2 March 2015

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Summary

Two leading behavioral economists use original research to explore the truth about the hidden motives underlying our behavior, and how incentives can be used to change the ways in which we act.

Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—and how effective incentives can spur people to change their behavior and achieve more.

Uri Gneezy and John List are a little like anthropologists who spend months in…

Book Details

ISBN-13:9781847946751
ISBN-10:1847946755
Author:Uri Gneezy, John List
Publisher:Cornerstone
Imprint:Random House Books
Format:Paperback
Number of Pages:288
Release Date:2 March 2015
Weight:205g
Dimensions:197mm x 129mm x 18mm
What They're Saying

Critics Review

True trailblazers in one of the greatest innovations in economics of the last fifty years.

True trailblazers in one of the greatest innovations in economics of the last fifty years. – Stephen Levitt, author of Freakonomics and Superfreakonomics
John List and Uri Gneezy are among the foremost behavioral economists in the world. This book about their groundbreaking research is a true pleasure to read. – Daniel Gilbert, author of the international bestseller Stumbling on Happiness
Uri Gneezy is a pioneer whose work tears down the wall between the lab and the field. – Alvin E. Roth, winner of the Nobel Prize in Economic Sciences
John List’s work in field experiments is revolutionary. – Gary Becker, winner of the Nobel Prize in Economic Sciences

About The Author

Uri Gneezy

Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and Professor of Economics and Strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel’s Technion, and the University of Haifa.

John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than a decade and served as a senior economist on the President’s Council of Economic Advisors for environmental and resource economics.

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