The Language of Global Success
how a common tongue transforms multinational organizations
$31.99
- Paperback
200 pages
- Release Date
26 January 2020
Summary
How one global organization’s lingua franca mandate shaped the lives of its employees around the worldFor nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate a…
Book Details
| ISBN-13: | 9780691196121 |
|---|---|
| ISBN-10: | 0691196125 |
| Author: | Tsedal Neeley |
| Publisher: | Princeton University Press |
| Imprint: | Princeton University Press |
| Format: | Paperback |
| Number of Pages: | 200 |
| Release Date: | 26 January 2020 |
| Weight: | 340g |
| Dimensions: | 235mm x 156mm |
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Critics Review
“Winner of the 2018 Bronze Medal in International Business / Globalization, Axiom Business Book Awards”
“Winner of the 2018 Bronze Medal in International Business / Globalization, Axiom Business Book Awards”
About The Author
Tsedal Neeley
Tsedal Neeley is professor of business administration in the Organizational Behavior Unit at Harvard Business School.
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