PR Today: The Authoritative Guide to Public Relations, 2nd Edition

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world—not least its controversial but crucial relationship with the media.PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors’ rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession.New to this Edition:- Content has been fully updated throughout to ensure up-to-date overview of the topics at hand- Interviews with leading figures in PR and beyond- A thoroughly revised and expanded chapter on digital PRAccompanying online resources for this title can be found at bloomsburyonlineresources.com/pr-today-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

“"If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of lectures. Buy it." - Francis Ingham, Director General, The Public Relations Consultants Association (PRCA) "Whether you're trying to find your first job in PR or trying to make sense of your next one, read this. It's refreshingly honest, fast paced and highly readable. Sometimes we spend so much time worrying about the change in our industry we forget what a great place it is to work. Reading this will remind you." - Sally Costerton, Chairman and CEO, Hill & Knowlton Europe "PR advice from an expert academic is a great grounding for a career. Advice from someone who has been at the top of the industry is the best way of building your career. This book brings both together. It's a winning combination and well worth the money." - Paul Mylrea, Head of Press & Media Relations, BBC and President Elect, Chartered Institute for Public Relations "An opinionated textbook with an authentic voice; this book is an indispensible primer for PR students and new practitioners." - Trish Evans, Course Leader PR, University of Westminster "Public Relations Today' is a great resource for those studying PR, entering the industry or just wanting to get on in their PR career. It demonstrates the complexities of the industry and huge variety of opportunities available to practitioners. It dispels the myths of PR and demonstrates how it has developed to become a strategic profession as practitioners increasingly counsel those who lead organisations. The authors demonstrate a wealth of knowledge and experience as well as links with some of the most revered practitioners in the industry, providing the reader with a fantastic insight into the exciting world of public relations." - Lucy Laville, Course Leader PR, Leeds Met University "Candid, incisive and formidably well organised. A serious attempt to describe the field as it is, rather than how PR practitioners would like to imagine it to be." - John Tulloch, Head Licoln School of Journalism,University of Lincoln”

'If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of lectures. Buy it.' - Francis Ingham, Director General , Public Relations Consultants Association and Chief Executive, International Communications Consultancy Organisation. 'PR Today comes out with all guns blazing...this is the best PR textbook of the year. It is an excellent read and will be core reading for most of my modules.' - Philip Young, Mediations/University of Sunderland 'PR Today is the most concise handbook on current PR industry, equipping those entering the PR world with a 'survival toolbox'. It is an eye opener for anybody curious about PR.' - Beata Kviatek, Hanze University of Applied Sciences, the Netherlands 'Now updated, this book remains an indispensable guide for PR students, teachers and practitioners.' - Trish Evans, University of Westminster, UK 'I have used PR Today in my teaching since it was published and have found it an irreplaceable source. It is well structured, systematic and profound, but also easily accessible to students new to the field. The references to popular culture are particularly helpful in engaging students and encouraging a critical discussion and reflection, as are the practical examples and exercises; yet the strength of this book is that it manages to combine all this with thorough research and scholarship on the topic. The interviews included in this new edition are a valuable addition to an already excellent book.' - Sylvie Magerstadt, University of Hertfordshire, UK

Trevor Morris is a Fellow of the Public Relations Consultants Association and holds the 'Mark Mellor Award for Outstanding Contribution to the PR Industry'. He was formerly the CEO of Chime Public Relations, and is a Visiting Professor at in London.Simon Goldsworthy founded London's first MA programme in public relations in 2000, serving as course leader on postgraduate and undergraduate programmes at the University of Westminster. In 2014 he was appointed leader of the new MA in Advertising and Public Relations at the University of Richmond's Kensington Campus.

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.

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