Decoding Global Growth

“Outlining the evolution in leadership, governance, business process and pitching for funding that accompanies and enables successful scaling, the book brings together wisdom from business leaders in multiple markets to highlight the nexus between risk management and governance as enablers of global growth. It is likely to become the ‘go-to’ handbook for entrepreneurs keen to move beyond home markets.” - Leslie Martin, non-executive director and advisor

“Her book is a must-read for anyone looking to launch quickly and effectively in the United States. She is also a very generous person with her knowledge and time, and we are fortunate to call her a friend.” - Phillip Campbell, cognitive scientist, USA Today and Wall Street Journal bestselling author, Brain Habits: The Science of Subconscious Success

“Trena Blair provides a detailed blueprint for leaders looking to expand their businesses globally. Her use of relevant case studies showcases her expertise in launching Australian companies into the United States, providing important lessons that are applicable to all of us.” - April Palmerlee, Chief Executive Officer, American Chamber of Commerce in Australia

“Trena Blair takes her own experiences of growing her company FD Global Connections and builds what is a useful and practical handbook for global business development. She taps the experiences of entrepreneurs and founders - from industries as varied as digital marketing, financial services, transportation and medical appliances - who have made that leap, and shares them as insights that others can consider, follow or adapt to their own needs. The result is a rare look into how real companies have been successful, or pivoted, as they plan their overseas growth. Insights into five overseas markets go past the obvious national stereotypes to highlight the subtle nuances that make a difference: one size does not fit all. Have this book near at hand when planning how to make the first steps to becoming a global business.” - Alan Smith, Head of Strategic Business Communications, Digivizer

“Even if you’re still early in your business lifecycle, these frameworks will be valuable in laying the right foundations upon which to build your global expansion strategy. Who doesn’t love a good basic recipe that you can twist and scale with reliability, predictability and probable success?” - Annalie Killian, global soul and Catalyst for Magic

Trena Blair is a global business expansion expert, CEO and company director. Over the past two decades, Blair has lived and worked in Australia and the United States of America. As founder of FD Global Connections, Blair works with businesses to assess and implement scaleup strategies to access international markets. Blair holds a B.A (Ed), B.Ed, Grad. Dip. Mgt (AGSM) and successfully completed Harvard Business School’s General Management Program. Trena has authored articles for business and leadership publications and is a professional speaker on the topic of global business, scaleups and leadership. She been profiled in top tier international media channels including Forbes, and regularly appears on television, in major newspapers as well as podcasts, panels and conferences in Australia and the USA. In recognition of her services to the business community globally and as a leader, in 2022, Blair was the recipient of a Gold Stevie Award for Best Female Entrepreneur in Asia, Australia or New Zealand Business Services and a Silver Award for Best Female Entrepreneur (Global), Business Services.