The End of Technophobia
A Practical Guide to Digitising Your Business
$35.59
- Paperback
408 pages
- Release Date
3 March 2021
Summary
There are 582 million entrepreneurs globally and 60% of people who start a small business are aged between 40 and 60. Unlike younger generations, small business owners in this age group did not grow up with computers, the Internet, tablets or smartphones. Everything had a manual process and marketing was word of mouth or traditional media advertising. As a result, many of these business owners feel as though the digital revolution passed them over and left them completely overwhelmed when it …
Book Details
| ISBN-13: | 9781922391964 |
|---|---|
| ISBN-10: | 1922391964 |
| Author: | Tracy Sheen |
| Publisher: | Publish Central |
| Imprint: | Publish Central |
| Format: | Paperback |
| Number of Pages: | 408 |
| Release Date: | 3 March 2021 |
| Weight: | 627g |
| Dimensions: | 156mm x 234mm |
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What They're Saying
Critics Review
‘I would recommend you read this book and consume any content that Tracy produces and has produced. You’re guaranteed to learn something new.’
Steven Jaenke, Digimark Australia
‘I thoroughly recommend Tracy and The End of Technophobia - A Practical Guide to Digitising Your Business as key ingredients to the recipe of small
business success.’
Rowena Ryan, AusIndustry (Australian Department of Industry, Science, Energy & Resources)
About The Author
Tracy Sheen
Tracy Sheen is ‘that person’ who geeks out on all things tech. Tracy has worked in the tech space since 1990 and has been helping small business owners understand and embrace tech for the past decade. She’s known for providing practical and down-to-earth advice for small business owners across Australia. Professionally, Tracy is a CPM (Certified Practicing Marketing) and is also a recognised federal government small business advisor and a regular judge for the Australian Podcast Awards and the Australian Business Book Awards.
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