Social Media Marketing, 6th Edition

Feedback: The structure of the course is clear, with sufficient supporting materials – Yi Xiao * Website customer feedback *
Feedback: It is a clear and information-rich volume, offering theoretical insights and practical and useful guidance for a future career in social media marketing. – Lepore Miriam * Website customer feedback *
Feedback: Relevant and updated information for the digital marketing modules I am teaching. – Akcay Ediz * Website customer feedback *
Feedback: This book forms the backbone of the module, it is required reading. I make use of the quizzes on Moodle, and use some of the slides provided too. – Liz Cable * Website customer feedback *
Feedback: The book is a comprehensive guide to social media marketing. It is an invaluable resource for both aspiring marketers and professionals alike.

I liked how the subjects are organized and the thorough exploration of the subject matter. Each chapter builds upon the last, guiding readers through social media marketing with precision and clarity. Concepts that may seem daunting at first are broken down into digestible chunks, ensuring that readers of all levels can grasp the material without feeling overwhelmed.
Furthermore, the inclusion of case studies adds a layer of practicality that sets this book apart from others in its genre, and helps readers gain valuable insights into the strategies and tactics that drive results.
I also appreciated the supplementary materials provided, such as the question bank and PowerPoint slides for educators. – Hatem Mona * Website customer feedback *
Feedback: good overview book – Carmen Horn * Website customer feedback *
Feedback: Clear and well structured text book that will support students learning – Claire Riches * Website customer feedback *
Feedback: This coming year, I′m going to start by using a chapter or section or two with my students and see how they like it. I may consider using it as a key text the following year.

This textbook′s content is appropriate for my students and my course. I appreciate the way that concepts related to social media and marketing are introduced, broken down, and applied, and I like the references and case studies (especially the diversity of case studies at the end).

If there is a 6th edition of this textbook, I would encourage the author to think about breaking the content up into shorter chapters, if possible.
– Greg de St Maurice * Website customer feedback *
Feedback: This will be more a book I recommend to students for their master thesis about social media. It provides a nice overview of social media platforms and their application. – Marie-Isabelle Muninger * Website customer feedback *

Dr. Tracy L. Tuten is a Vice President of Research at Illuminas, where she consults with the world’s leading technology brands. A globally recognized authority in marketing strategy and market research, Dr. Tuten brings decades of experience as an educator, researcher, and consultant to her work. Her academic background includes a Ph.D. in Marketing, and she has served as a two-time Fulbright Scholar, sharing her expertise at universities in Korea and Argentina.

Dr. Tuten’s research has been published in leading journals, including Psychology & Marketing, the Journal of Business Research, and Industrial Marketing Management. She is the author of several acclaimed books, including the award-winning textbook Social Media Marketing (now in its 5th edition), recognized with the Textbook Excellence Award by the Textbook & Academic Authors Association. Her portfolio also includes Advertisers at Work, a collection of interviews with luminaries in the advertising industry, and pioneering texts on digital advertising and e-commerce.

As a consultant, Dr. Tuten has advised leading global brands such as Samsung, Adobe, Dell Technologies, and the New York Times, offering expertise in areas such as branding, consumer behavior, and digital marketing strategy.

She remains active in the academic community by teaching at Champlain College, where she continues to share her knowledge and inspire future marketing professionals. Her numerous accolades include the O’Hare Leadership Award in Direct and Interactive Marketing Education, as well as recognition as a Social Media Master by Ad:Tech. Dr. Tuten’s unique blend of academic rigor and practical expertise ensures her contributions remain invaluable in shaping the next generation of marketers.

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