Skins in the Game
The Radical World of Video Game Fashion
$70.87
- Hardcover
240 pages
- Release Date
4 February 2027
Summary
Explores the evolution of fashion in video games from the origin of Mario to recent partnerships by luxury brands to create in-game skins.
Did you know that Mario’s iconic overall look was born out of necessity due to the limitations of 8-bit animation? Link, the hero of 1986’s Legend of Zelda, utilized a Peter Pan-esque design to add a sense of familiarity for those who had grown up with the Walt Disney film, while Halo’s choice to cover the faces o…
Book Details
| ISBN-13: | 9798216367505 |
|---|---|
| Author: | Tracy Greenan, Fija Dahlia, Richard A. Bartle |
| Publisher: | Bloomsbury Publishing Plc |
| Imprint: | Bloomsbury Academic |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 4 February 2027 |
| Dimensions: | 152mm x 229mm |
Critics Review
We used to describe the internet by saying information wanted to be shared. Now we live in a world where information wants to be experienced. Skins in the Game is what that shift looks like in practice. In virtual worlds, who you are is what you wear. The skin isn’t decoration, it’s you. Tracy Greenan and Fija Dahlia have written the first book that takes video game fashion seriously. When Fortnite outspends Prada, it’s time to pay attention. – Andrew Schwartz, director of metaverse engineering, Nike
Skins in the Game is a fascinating and nuanced exploration of a fast-moving culture. It’s an accurate read on the intersection of fashion and gaming—Tracy and Fija have an eye for the human side of its evolution! – Andrew Brown, features editor, GamesRadar+
Entertaining, well-researched, and impressively comprehensive, Tracy Greenan and Fija Dahlia’s Skins in the Game offers a fascinating look at the intersection of video games and fashion—and does it with style. – Scott Meslow, contributing writer, GQ; author, “A Place Both Wonderful and Strange”
Tracy Greenan
Tracy Greenan is a Northern Irish/Filipino-Canadian fashion-tech and gaming entrepreneur based in New York and Costa del Sol, Spain. She built A.U.R.A., a fashion-in-gaming brand, and co-created the Fashion in Gaming Awards, an event celebrating fashion across the gaming spectrum. Her non-profit, Gamers over Guns, is a rehabilitation program that leverages gamification to teach financial literacy to at-risk adults as an alternative to incarceration or house arrest. She serves on the advisory boards of Digital Fashion Week and the Smart Fashion Council and is a member of the United Nations Fashion & Lifestyle Network and the Retail AI Council.
Fija Dahlia is an American-Lithuanian writer, fashion designer, and illustrator currently based in the Netherlands. As co-founder of Game-Changing Style and the Fashion in Gaming Awards, Dahlia helps define the celebration and documentation of style across the gaming spectrum, alongside collaborating with Gamers Over Guns as a curriculum developer and board advisor. Parsons-trained, Fija has spent years expanding her practice from fashion to gaming to design, researching and writing about online culture and digital media.
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