Skins in the Game

We used to describe the internet by saying information wanted to be shared. Now we live in a world where information wants to be experienced. Skins in the Game is what that shift looks like in practice. In virtual worlds, who you are is what you wear. The skin isn’t decoration, it’s you. Tracy Greenan and Fija Dahlia have written the first book that takes video game fashion seriously. When Fortnite outspends Prada, it’s time to pay attention. – Andrew Schwartz, director of metaverse engineering, Nike
Skins in the Game is a fascinating and nuanced exploration of a fast-moving culture. It’s an accurate read on the intersection of fashion and gaming—Tracy and Fija have an eye for the human side of its evolution! – Andrew Brown, features editor, GamesRadar+
Prescient, insightful and illuminating. A must-read for anyone interested in fashion, technology, and cultural trends. – Michael Ferraro, executive director, Fashion Institute of Technology, Design and Technology Lab
Entertaining, well-researched, and impressively comprehensive, Tracy Greenan and Fija Dahlia’s Skins in the Game offers a fascinating look at the intersection of video games and fashion—and does it with style. – Scott Meslow, contributing writer, GQ and author, “A Place Both Wonderful and Strange”
Skins in the Game is a fantastic read and the first I’ve read of its kind. It’s a fun, candid, and informative read that brings to the surface the less understood cultural power of intersection between gaming, fashion, and mainstream pop culture. Greenan and Dahlia have created a much-needed resource that not only spans gaming history but documents and champions the impact of the those often overlooked within it. The power and economics of in-game skins and aesthetics cannot be overstated and I’d highly recommend this book for those who seek to deepen their understanding of the cultural impact of gaming. – Jay-Ann Lopez, founder and CEO, Black Girl Gamers
If you’ve ever played a video game and couldn’t get the image of a character design out of your mind—this book was written for you. Skins in the Game comprehensively explores fashion’s turbulent existence in gaming around the world, from “girly” dress up games to full-blown war campaigns, and makes you realize how some of the most amazing, yet commonly dismissed, fashion designs ever ideated by man already exist right in front of us inside our screens. – clovergirle, fashion and gaming content creator
Building fashion experiences and in-game brands for Avatar World taught me that skins are no longer an extension of fashion—they are fashion. The garments and brands we create in virtual worlds become the language through which millions of players express identity, find community, and imagine new versions of themselves. Skins in the Game is the first book I’ve read that gives this shift the attention it deserves, making the case for virtual fashion as one of the defining design movements of our generation. – Bar Vinakur, fashion design and creative lead, Pazu Games

Tracy Greenan is a writer and a fashion-tech/gaming entrepreneur based in New York and Marbella, Spain. She built A.U.R.A., a fashion-in-gaming brand, co-created the Fashion in Gaming Awards, and founded the nonprofit Gamers over Guns.

Fija Dahlia is a writer, fashion designer, and illustrator based in Rotterdam, the Netherlands. She is co-founder of Game-Changing Style and the Fashion in Gaming Awards.

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