101 Things I Learned in Advertising School
$43.58
- Hardcover
216 pages
- Release Date
1 July 2018
Summary
Unlock the Secrets: 101 Lessons from Advertising School
A comprehensive guide to the fundamentals of advertising, perfect for students, graduates, and seasoned professionals.
The advertising world can be a confusing landscape. This book provides 101 illustrated lessons offering insights into:
- Consumer psychology
- Media strategies
- Audience targeting
- Creative development
- Design principles
Explore thought-provoking…
Book Details
| ISBN-13: | 9780451496713 |
|---|---|
| ISBN-10: | 045149671X |
| Series: | 101 Things I Learned |
| Author: | Tracy Arrington, Matthew Frederick |
| Publisher: | Random House USA Inc |
| Imprint: | Three Rivers Press |
| Format: | Hardcover |
| Number of Pages: | 216 |
| Release Date: | 1 July 2018 |
| Weight: | 428g |
| Dimensions: | 127mm x 178mm |
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What They're Saying
Critics Review
”“Arrington and Frederick tactfully distill years’ worth of institutional knowledge…. An easily digestible, illuminating [book]…for advertising students and professionals alike.” – The University of Texas Alcalde
About The Author
Tracy Arrington
Tracy Arrington is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world’s leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York’s Hudson Valley.
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