Paperback
Unlock retail success: visual merchandising secrets, psychology, and digital strategies.
Visual Merchandising, Third edition
windows and in-store displays for retail
$134.96
- Paperback
224 pages
- Release Date
31 December 2015
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Summary
The Art of Attraction: Mastering Visual Merchandising
A user-friendly guide for retail students, this book is a comprehensive reference to visual merchandising, covering window displays and in-store design.
Inside, you’ll discover:
- Practical advice and tips from experienced visual merchandisers.
- The essential tools of the trade: mannequins, technology, and props.
- The psychology behind shopping and buyer behavior.
Book Details
| ISBN-13: | 9781780676876 |
|---|---|
| ISBN-10: | 1780676875 |
| Author: | Tony Morgan |
| Publisher: | Laurence King Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 224 |
| Edition: | 3rd |
| Release Date: | 31 December 2015 |
| Weight: | 1.08kg |
| Dimensions: | 280mm x 216mm |
About The Author
Tony Morgan
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
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