Finishing Touch, The
how to build world-class customer service
$99.49
- Paperback
240 pages
- Release Date
4 November 2010
Summary
Concise, realistic and very readable, this book is packed with insightful thinking for service excellence”
Alan Parker
Chief Executive Officer
Whitbread Group
‘Brilliantly simple premise – that a winning service approach lies in a ‘rising upward trajectory’ culminating in a brilliant finish – dissected into eight very practical steps that anyone can use. As the owner of a service brand myself, I’ll be starting on Monday.’
Adam Morgan, …
Book Details
| ISBN-13: | 9780273713012 |
|---|---|
| ISBN-10: | 0273713019 |
| Series: | Financial Times Series |
| Author: | Tony Cram |
| Publisher: | Pearson Education Limited |
| Imprint: | FT Publishing International |
| Format: | Paperback |
| Number of Pages: | 240 |
| Edition: | 1 |
| Release Date: | 4 November 2010 |
| Weight: | 340g |
| Dimensions: | 231mm x 158mm x 14mm |
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About The Author
Tony Cram
Tony Cram has presented on competitive marketing and innovation at conferences and company conventions around the world including Berlin, Buenos Aires, Budapest, Gothenburg, Istanbul, London, Paris and Warsaw.
As a Programme Director at Ashridge Business School—one of Europe’s leading centres for Management Development—he designs and delivers executive development programmes on business strategy and market innovation. His particular interest is in understanding customer value, developing brands and the dynamics of long-term business relationships.
Tony Cram’s previous books include Customers that Count: How to build living relationships with your most valuable customers, Smarter Pricing: How to capture more value in your market and The Power of Relationship Marketing.
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