The Right Way to Select Technology

“A user-centric, business-driven approach to select technology for living, breathing human beings is critical to drive digital transformation. This practical book offers a refreshing approach that makes you rethink current practices.” –Bonnie Cheuk, Global Head of Digital, Euroclear“Byrne and Gingras show you how to assemble the right cross-functional team and governance structure and create an evaluation process based on the roles and functional needs of the people in your organization.” –Lane Halley Goldstone, co-founder, Brooklyn Copper Cookware“I highly recommend this book, whether you’re on the verge of a full-scale technology selection process, or you want to master part of it.” –Samuel Driessen, Senior Director External Digital Channels at Teva Pharmaceuticals“Read the book, follow the steps, and take control of your enterprise software life.” –Michael Krigsman, host, CXOTALK, and executive fellow at Center for Digital Strategies, Tuck School, Dartmouth, expert on IT failure

Tony Byrne is founder of Real Story Group (formerly CMS Watch), the only exclusively “buy-side” technology analyst firm in the world. Prior to that he was the head of software engineering and project management at a digital systems integrator, after working in journalism and international technical assistance.Tony has a professional passion for helping large enterprises make sound strategic decisions that will set them up for long-term success. Across two decades he has advised several hundred organizations in dozens of countries around the globe in selecting the right technologies.When not working, you can find Tony gardening, following the Green Bay Packers, playing with his dog, or traveling with his family.Jarrod Gingras is Real Story Group’s Managing Director and an analyst covering digital workplace and marketing technologies. As a conference speaker and consultant, he regularly advises some of the world’s largest and most complicated enterprises on their enterprise information challenges.Prior to joining RSG, Jarrod worked as a web developer, information architect, and user interface designer at a systems integration firm, where he developed userndash;focused content management strategies and solutions for clients across many different industries.Jarrod’s passions include following Boston’s sports teams, relaxing in Costa Rica with his wife Lindsey, and helping enterprises select the right technology for their unique needs.