
How Clients Buy
a practical guide to business development for consulting and professional services
$47.20
- Hardcover
272 pages
- Release Date
19 February 2018
Summary
How Clients Buy: The Ultimate Guide to Selling Your Services
The real-world guide to selling your services and bringing in business
How Clients Buy is the much-needed guide to selling your services. If you’re one of the millions of people whose skills are the ‘product,’ you know that you cannot be successful unless you bring in clients. The problem is, you’re trained to do your job—not sell it. No matter how great you may be at your actual role, you…
Book Details
ISBN-13: | 9781119434702 |
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ISBN-10: | 111943470X |
Author: | Tom McMakin, Doug Fletcher |
Publisher: | John Wiley & Sons Inc |
Imprint: | John Wiley & Sons Inc |
Format: | Hardcover |
Number of Pages: | 272 |
Release Date: | 19 February 2018 |
Weight: | 476g |
Dimensions: | 231mm x 160mm x 31mm |
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About The Author
Tom McMakin
TOM McMAKIN is CEO of Profitable Ideas Exchange (PIE), a leading provider of business development services for consulting and professional services firms. Previously, he held leadership positions in private equity and served as the chief operating officer of Great Harvest Bread Co, a multi-unit operator of bread stores. Tom is the author of Bread and Butter, a critically- acclaimed book that describes his work at Great Harvest and how he and his team created a nationally recognized corporate learning community and culture of best practices using collaborative networks. He has appeared on the pages of Fast Company, Inc. magazine, Newsweek, BusinessWeek and The Wall Street Journal and speaks widely. He is a graduate of Oberlin College and former Peace Corps Volunteer in Cameroon.
DOUG FLETCHER currently splits his time between speaking/writing/coaching on the topic of business development in consulting and professional services and teaching at the Jake Jabs College of Business & Entrepreneurship at Montana State University. He also serves on the Board of Directors of The Beacon Group, a growth strategy consulting firm headquartered in Portland, Maine. Prior to that, he was co-founder and CEO of North Star Consulting Group, a technology-enabled consulting firm that specialized in global web-survey projects. Earlier in his professional life, Doug served as a consultant with the management consultancy, A.T. Kearney, and was trained at General Electric in its leadership development program. He is a graduate of Clemson University and has an MBA from the University of Virginia’s Darden School of Business Administration.
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