The End of Average

'Fascinating, engaging, and practical . . . dispels the myth that our success can be divined by a simple number or average, whether a grade, a score in a standardized test, or a ranking at work' - Amy Cuddy, author of PresenceWhy don't Meyers-Briggs personality tests really work? Why are HR tests for new employees often meaningless? Is there another way of ranking students' performance?We all behave, learn, and develop in different ways, but these unique patterns of human behaviour get lost in massive systems that play to average performance and average abilities. From academic grading methods to job applicant profiling and even medical treatments, these systems ignore our differences and ultimately fail at measuring and maximizing our potential.The End of Average draws on the very latest findings in the fields of psychology and sociology to show how, when we focus on individual findings rather than group averages, we are empowered to rethink the world and our place in it.

“A cogent rebuttal of assumptions about averageness”

Transforms our understanding of who we are and what's important. -- Seth Godin author of Tribes
Readable, enlightening, and way above average. -- Daniel H. Pink author of Drive
-- Jonathon Keats New Statesman

Todd Rose is the co-founder and president of the Center for Individual Opportunity, an organization dedicated to providing leadership around the emerging science of the individual, and is a faculty member at the Harvard School of Education where he teaches educational neuroscience.

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