Lessons from the Road

It's tough to measure success for something that doesn't exist yet
The language of music meets the language of business in this unorthodox examination of the influences and impact that creativity, improvisation, and collaboration have within an organization.
Using interviews with successful business people who also were (or still are) professional musicians, musician/ad tech thought-leader Todd Pasternack takes readers through Lessons From The Road: Musicians As Business Leaders using real-world stories "from the road" to help today's business leaders find fresh ideas to bring back to their organizations to create innovative products and solutions, build stronger teams, and more quickly connect dots in unexpected and valuable ways.
Featuring Interviews with:
Rob Avery, Scala, Digitas Health and bass player for Boysetsfire
Jimmy Chamberlin, CEO of Blue J Strategies and drummer for the Smashing Pumpkins
Reid Genauer, CMO at Magisto and guitar and vocals for Assembly of Dust
Anurag Gulati, Uber, Facebook, studio owner and engineer
Cat Kolodij, Progressive Insurance, guitar and vocals for Working
Michael Lowenstern, R/GA, bass clarinet
Naomi Margolin, Armada Global, vocalist with Sam Moore and Mark Newman Band
Glenn Rosenstein, Wealthpoint Financial Group, record label president and record producer
Derek Richmond, Prettybird, guitarist
Al Schnier, guitar and vocals for moe.

“"Music works. It connects us, inspires us and makes change happen. Todd Pasternack demonstrates that the very passions and skills that musicians use to create magic work in the office as well." -- Seth Godin , Author of Linchpin "If the conventional business gurus are failing you, maybe it's time to listen to a different drummer. Literally. Todd Pasternack and the musicians he plays with in this book will open your mind and your ears to great business solutions." --Rob Schwartz , CEO at TBWA\Chiat\Day NY "Full of practical advice, Lessons From The Road , effortlessly breaks down how the principles that help success in the music arena are translatable to every other business model. This is the kind of thinking that pushes business forward." -- Craig Wilson , author of The Compass and the Nail , and leading authority on loyalty, brand development, and direct marketing”

"Music works. It connects us, inspires us and makes change happen. Todd Pasternack demonstrates that the very passions and skills that musicians use to create magic work in the office as well."
—Seth Godin, Author of Linchpin

"If the conventional business gurus are failing you, maybe it's time to listen to a different drummer. Literally. Todd Pasternack and the musicians he plays with in this book will open your mind and your ears to great business solutions."
—Rob Schwartz, CEO at TBWA\Chiat\Day NY

After being a professional musician for over ten years (writing, recording, producing, touring internationally) Todd Pasternack had the unbelievably good fortune of becoming just as passionate about creating with code and technology as he was with musical instruments. Todd transitioned full-time into digital marketing design, development, and ultimately strategy and product development.

Over the years, Todd has consulted on advertising technology for brands and agencies such as Ford, Apple, Showtime, Nike, American Express, Coke, R/GA, W+K, BBDO, and built and grew relationships with strategic, technology and publisher partners such as Facebook, Microsoft, Adobe, Twitter, Comcast, New York Times, Wall Street Journal, CBSi, and others.

When Todd isn't geeking out on ad tech, he's spending time with his wife and two sons in Palo Alto, CA. You might also find him playing guitar and singing alongside his wife on bass and vocals in one of their music projects.

It's tough to measure success for something that doesn't exist yet The language of music meets the language of business in this unorthodox examination of the influences and impact that creativity, improvisation, and collaboration have within an organization. Using interviews with successful business people who also were (or still are) professional musicians, musician/ad tech thought-leader Todd Pasternack takes readers through Lessons From The Road: Musicians As Business Leaders using real-world stories "from the road" to help today's business leaders find fresh ideas to bring back to their organizations to create innovative products and solutions, build stronger teams, and more quickly connect dots in unexpected and valuable ways. Featuring Interviews with: Rob Avery , Scala, Digitas Health and bass player for Boysetsfire Jimmy Chamberlin , CEO of Blue J Strategies and drummer for the Smashing Pumpkins Reid Genauer , CMO at Magisto and guitar and vocals for Assembly of Dust Anurag Gulati , Uber, Facebook, studio owner and engineer Cat Kolodij , Progressive Insurance, guitar and vocals for Working Michael Lowenstern , R/GA, bass clarinet Naomi Margolin , Armada Global, vocalist with Sam Moore and Mark Newman Band Glenn Rosenstein , Wealthpoint Financial Group, record label president and record producer Derek Richmond , Prettybird, guitarist Al Schnier , guitar and vocals for moe.

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