Four Levers Negotiating
the simple, counterintuitive way to higher deal values and lasting trust
$66.99
- Hardcover
240 pages
- Release Date
27 January 2026
Summary
Unlock Winning Deals: Four Levers to Negotiating Success
Have you ever felt like learning to negotiate requires a different personality than selling? Great salespeople foster relationships built on trust and customer outcomes. Yet, when the customer says ‘yes’ and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and leverage strategies drawn from FBI hostage negotiation techniques.
There’s a better way. In Four Levers Ne…
Book Details
| ISBN-13: | 9781637748404 |
|---|---|
| ISBN-10: | 163774840X |
| Author: | Todd Caponi |
| Publisher: | BenBella Books |
| Imprint: | Matt Holt Books |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 27 January 2026 |
| Weight: | 431g |
| Dimensions: | 152mm x 229mm |
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About The Author
Todd Caponi
Todd Caponi, CSP®, is the author of two award-winning books, The Transparency Sale and The Transparent Sales Leader. Todd is a multi-time C-level sales leader, a behavioral science and sales history nerd, and has led through two companies with successful exits. He now speaks to and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as principal of Sales Melon, LLC.
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