What Do Corporations Want?, 9781529214284
Paperback
Corporations face a battleground of desires; can they be responsive?
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What Do Corporations Want?

communicative capitalism, corporate purpose, and a new theory of the firm

$51.99

  • Paperback

    258 pages

  • Release Date

    16 September 2025

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Summary

What Do Corporations Really Want?: A New Theory of the Firm

‘Corporate purpose’ has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change.

Leading organization studies scholar Timothy Kuhn argues that this ‘either/or’ thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once.

Kuhn offers a bold new Communi…

Book Details

ISBN-13:9781529214284
ISBN-10:1529214289
Author:Timothy Kuhn
Publisher:Bristol University Press
Imprint:Bristol University Press
Format:Paperback
Number of Pages:258
Release Date:16 September 2025
Weight:0g
What They're Saying

Critics Review

“Going far beyond the organization as an entity model, Kuhn explores the complicated realities of socially mediated communication as manipulated by corporations to create a radically new understanding of what corporations want. Kuhn’s book keeps readers engaged with its examples grounded in specific organizations.” CHOICE

“Kuhn does not merely critique unjustified inequities created by capitalism but gives us intriguing ways to go beyond the status quo to generate productive alternatives.” Organization

About The Author

Timothy Kuhn

Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.

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