Rhetoric, Inc.
Ford’s Filmmaking and the Rise of Corporatism
$85.93
- Paperback
240 pages
- Release Date
2 May 2022
Summary
In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people.
This study of Ford’s corporate film program traces its growth…
Book Details
| ISBN-13: | 9780271087917 |
|---|---|
| ISBN-10: | 0271087919 |
| Author: | Timothy Johnson |
| Publisher: | Pennsylvania State University Press |
| Imprint: | Pennsylvania State University Press |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 2 May 2022 |
| Weight: | 340g |
| Dimensions: | 229mm x 152mm x 17mm |
| Series: | RSA Series in Transdisciplinary Rhetoric |
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Critics Review
“This book does important work by advancing a theory of how society may be organized around terms, values, images, and ways of thinking promulgated by corporations. It makes a valuable contribution to communication and rhetorical theory, to film studies, and even to economics.”
—Barry Brummett, author of Rhetoric of Machine Aesthetics
“This book brings together a set of literatures that, taken together in service of the case study at hand, offer a fascinating perspective on the relationship between rhetoric, film, corporatization, and hegemony. The central concept—incorporational rhetoric—will undoubtedly be useful to a wide range of scholars studying consumerism and commercial discourse, and rhetoric writ large.”
—Christine Harold, author of OurSpace: Resisting the Corporate Control of Culture
About The Author
Timothy Johnson
Timothy Johnson is Associate Professor of English at the University of Louisville.
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