Power Play

Join the race to drive the future Can a startup conquer the biggest and most entrenched industry in the global economy? The petrol car transformed our lives, both as a lifestyle object and a means of transport. It created a new economy and changed the design of our cities, but also led to pollution, congestion and climate change. Electric cars are the next frontier that could save the industry- but will they ever be good enough? Few people are crazy or ambitious enough to enter the automobile market from scratch - with infamously thin profit margins that require massive scale, against gigantic incumbent companies with global platforms that have been around for over a century. But Elon Musk likes a challenge. Tesla silenced their doubters early on by doing the impossible and creating a luxury electric sportscar, but now they face the biggest trial yet- delivering and manufacturing an affordable electric family car to the masses - the Tesla Model 3. This is the car they've been promising since the start, the e30k electric car that will change the market forever. Hundreds of thousands have been pre-ordered, and are due to deliver around the world. Success would transform how we travel, bring massive environmental benefits and the potential to fast-track the self-driving car revolution. But amid high-profile resignations at the company, profit warnings and late-night twitterstorms, can Elon Musk and Tesla meet demand and deliver what they've promised? A fascinating, insider business story of one of the most talked-about companies in the world, BLIND CORNER will put you in the driving seat as Tesla and Elon Musk face the race of their lives.

“in-depth and well-balanced ... a sometimes appalling, occasionally inspiring, and always entertaining saga”

A masterclass in narrative journalism... with inside-the-room detail and color that give it a cinematic feel Bradley Hope, co-author of the bestseller BILLION DOLLAR WHALE
Compulsively readable... lively, fun and insightful William D. Cohan, bestselling author of HOUSE OF CARDS
Tim Higgins's electric narrative takes us through Tesla's every hairpin turn.... [A] case study on the thin line between madness and genius John Helyar, co-author of the #1 New York Times bestseller BARBARIANS AT THE GATE
'A deeply reported and business-savvy chronicle of Tesla's wild ride' Walter Isaacson
Compelling and deeply reported... An exceptional work of business journalism Washington Post
Simultaneously inspirational and troubling, revealing Elon Musk's risky scrambles to invent the future he's constantly promising to deliver Sarah Frier, Financial Times prize-winning author of NO FILTER
Readers fascinated by the hype of Tesla history will find a gold mine of facts and foibles in this immersive analysis Kirkus Reviews
"Exemplary...[Higgins] has interviewed hundreds of people associated with Tesla, both past and present. He knows the financial story like the back of his hand. The Times
Publishers Weekly
A well-documented and comprehensive look at Tesla, Elon Musk, and the people involved with its creation and successes Library Journal

[A] sweeping history of the electric-car juggernaut... [Higgins is] right on the button, every time

A riveting saga...Power Play reads like a novel

TIM HIGGINS is an automotive and technology reporter for the Wall Street Journal. He appears regularly as a contributor on CNBC, his writing has won several awards from the Society for Advancing Business Editing and Writing, and he is a five-time finalist for the Livingston Awards. https-//twitter.com/timkhiggins

Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.

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