Microeconomics: An Intuitive Approach

Should you rent a car or take taxis while on vacation? How do coupons change demand? Should the U.S. subsidize oil drilling to become less dependent on foreign oil? MICROECONOMICS: AN INTUITIVE APPROACH explains the economic theory underlying everyday choices using an interesting and conversational approach. The author demonstrates the larger context of economic intuition, while this easy-to-read text furthers your conceptual thinking with careful analysis. MindTap is now available with interactive, animated Video Graph Presentations that bring each graph from the book to life. Improved navigation and chapter markers let you use this feature with ease. New Progression Graphs in the eReader separate economic concept graphs into finite steps that you can walk through at your own pace.

Professor Nechyba, who received his PhD from the University of Rochester in 1994, joined the Duke faculty in 1999 after spending five years on the faculty at Stanford University. He has lectured as a Visiting Professor at the Fundacao Getulio Vargas in Rio de Janeiro and the Center for Economic Studies at the University of Munich, and he held the year-long National Fellowship at the Hoover Institution on War, Revolution and Peace at Stanford in 1998/99. Professor Nechyba is currently a Research Associate at the National Bureau of Economic Research and serves as Associate Editor for the America

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