The Millionaire Next Door

The implication of The Millionaire Next Door…is that nearly anybody with a steady job can amass a tidy fortune. * Forbes *The kind of information that could lift the economic prospects of individuals more than any government policy…The Millionaire Next Door has a theme that I think rings very true…“Hey, I can do it. You can do it too!” – Rush Limbaugh[A] Remarkable book. * The Washington Post *A nerve has been hit….[For] people who want to become wealthy. * USA Today *A primer for amassing wealth through frugality. * The Boston Globe *An interesting sociological work. * Business Week *A fascinating examination of the affluent in American society. * The Dispatch (Lexington, NC), (Nc) Dispatch *These, for the wise, are tips for all of us….A very readable book. * Cox News Service *Debunks the image of the rich as high-living spendthrifts. * U.S. News and World Report *I love the book, The Millionaire Next Door. It talks about how it is a myth that most millionaires in America have inherited their money. The fact is, we have created such a great country over 250 years. We have actually found the way for poor people to go from nothing to huge wealth and to create a life-changing opportunity for their children and grandchildren. We celebrate it, write movies about it, and our libraries are full of books about it. There is nothing wrong with that. – Bernie SandersThe authors mine reams of data to show the surprisingly frugal traits millionaires have in common. “The main lesson provided is that high income does not equal wealth,” said J.R. Rosskamp, managing director of Veritas Partners, Inc., a business consulting firm. Rosskamp calls “Millionaire Next Door” a “must read, and the earlier the better.” * Chicago Tribune *

Thomas J. Stanley is an author, lecturer, and researcher who has studied the affluent since 1973. He lives in Atlanta, Georgia.

William D. Danko is associate professor of marketing in the School of Business, University at Albany, State University of New York.