Thunderbird on Global Business Strategy
$131.06
- Hardcover
384 pages
- Release Date
10 April 2000
Summary
THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets a…
Book Details
| ISBN-13: | 9780471326069 |
|---|---|
| ISBN-10: | 0471326062 |
| Series: | Wiley Investment (Hardcover) |
| Author: | The Faculty of Thunderbird, The American Graduate School of International Management, Robert E. Grosse |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 384 |
| Edition: | 1st |
| Release Date: | 10 April 2000 |
| Weight: | 683g |
| Dimensions: | 237mm x 160mm x 31mm |
What They're Saying
Critics Review
“The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation.” ( Strategy, November 2000)
“The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation.” ( Strategy, November 2000)
About The Author
The Faculty of Thunderbird, The American Graduate School of International Management
ROBERT E. GROSSE, PhD, is a professor of international business and Director of Research at Thunderbird. He has been a consultant to many top international companies, including IBM, American Express, and YPF, the Argentine national oil company. Professor Grosse is the author of more than a dozen books.
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