Collide
The World's Most Powerful Ideation Technique
$29.38
- Paperback
300 pages
- Release Date
16 July 2024
Summary
A dangerous journey into the violent world of creative conflict. Safety not guaranteed.
Creative conflict is the world’s most powerful ideation technique. It’s an essential requirement for breakthrough-thinking and the secret behind every invention and innovation ever made.
Are you overwhelmed by problems that need solving? Stuck looking for ideas? Pressured by deadlines and worried you don’t have a creative bone in your body? Then this is the book for you! Collide demystifies…
Book Details
| ISBN-13: | 9789815127119 |
|---|---|
| ISBN-10: | 981512711X |
| Author: | Tay Guan Hin |
| Publisher: | Penguin Random House SEA |
| Imprint: | Penguin Random House SEA |
| Format: | Paperback |
| Number of Pages: | 300 |
| Release Date: | 16 July 2024 |
| Weight: | 338g |
| Dimensions: | 215mm x 138mm x 20mm |
You Can Find This Book In
About The Author
Tay Guan Hin
Tay Guan Hin, or ‘Guan’ as people know him, is a former tank mechanic and the creative chairman of BBDO Singapore. He is also the founder and GCCO of TGH Collective.
As a former regional CCO in J Walter Thompson Asia Pacific, Guan has helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever and other global brands to improve market share and solve complex business challenges.
He operates well within this complexity, always matching flawless execution with inspiring creative ideas and staying true to the brand’s DNA.
A recipient of over 300 international, regional and local creative awards, Guan was recognized at Cannes Lions as a jury president for Outdoor. He was also the first Asian to lead a global show called Design & Art Direction. He has been a jury president at Clio and at regional award shows like Asian Effies and Adfest.
Known to be a creative innovator, Guan has spoken at TEDx and been a global keynote speaker in many industry events like Spikes Asia, AD STAR in Korea, Adfest in Thailand, Brand Magic Summit in Mauritius, One Show in China/NY and Cannes Lions in France.
Guan also mentors young talents. He spoke and trained students in the 2004 One Show China and again in 2018, where he served as a judge and spoke at the One Show Greater China Creative Summit. Guan also set up the first advertising student awards in Singapore and was invited to be a Mentor for One Show China Youth Creative Awards 2019.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.