Global Marketing, 9th Edition
$280.48
- Paperback
672 pages
- Release Date
8 December 2024
Summary
Global Marketing follows the five main management decisions: whether to internationalise, which markets to enter and how, and how to design and then implement and co-ordinate the global marketing programme appropriate for that market. It will help students to select, analyse, evaluate and implement the appropriate conceptual frameworks to make effective management decisions in global markets.
Book Details
| ISBN-13: | 9781292440811 |
|---|---|
| ISBN-10: | 1292440813 |
| Author: | Svend Hollensen, Ana Bogdanovic |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 672 |
| Edition: | 9th |
| Release Date: | 8 December 2024 |
| Weight: | 1.65kg |
| Dimensions: | 30mm x 195mm x 265mm |
Svend Hollensen
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.
Ana Bogdanovic is a Senior Lecturer/Associate Professor of Marketing and Director of Education at Newcastle University Business School and has extensive and diverse international experience in designing, delivering and leading various marketing courses.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.