Global Marketing
$268.97
- Paperback
672 pages
- Release Date
8 December 2024
Summary
Unlock Global Markets: A Practical Guide to International Marketing
Global Marketing provides a clear and comprehensive framework to enhance your understanding of international marketing strategies.
This book focuses on the five core management decisions in global marketing:
- Internationalization: Determining whether to expand into international markets.
- Market Selection: Identifying and evaluating whic…
Book Details
| ISBN-13: | 9781292440811 |
|---|---|
| ISBN-10: | 1292440813 |
| Author: | Svend Hollensen, Ana Bogdanovic |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 672 |
| Edition: | 9th |
| Release Date: | 8 December 2024 |
| Weight: | 1.65kg |
| Dimensions: | 265mm x 195mm x 30mm |
About The Author
Svend Hollensen
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.
Ana Bogdanovic is a Senior Lecturer/Associate Professor of Marketing and Director of Education at Newcastle University Business School and has extensive and diverse international experience in designing, delivering and leading various marketing courses.
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