Global Marketing, 8th Edition
$155.25
- Paperback
808 pages
- Release Date
13 January 2020
Summary
Global Marketing: Navigating a World Without Borders
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this boo…
Book Details
| ISBN-13: | 9781292251806 |
|---|---|
| ISBN-10: | 1292251808 |
| Author: | Svend Hollensen |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 808 |
| Edition: | 8th |
| Release Date: | 13 January 2020 |
| Weight: | 1.50kg |
| Dimensions: | 265mm x 195mm x 30mm |
About The Author
Svend Hollensen
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. As well as this book, he is the author of other texts, including Marketing Management and Essentials of Global Marketing.
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