Planning and Implementing Your Major Gifts Campaign

Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.

“"...is a book that every development officer and board member should read." ( CharityChannel.com , 2/19/03)”

"...is a book that every development officer and board membershould read." (CharityChannel.com, 2/19/03)"This handy book makes major gifts fund raising doable. Thestep-by-step approach, the worksheets and the real-life storiesprovide professionals and volunteers with a clear roadmap tosuccess."
-- Andrew Eber, executive director, Marin Community HealthFoundation

"An accessible handbook loaded with practical, tried-and-trueinformation about major gifts fund raising, delivered in a hands-onand witty style. This is a perfect book to share with your campaignvolunteers and staff alike."
-- Marcia Slackman, director of major gifts, The GorillaFoundation

"A practical and ready-to-use workbook. It provides form andstructure to what can seem an overwhelming undertaking. Iparticularly recommend it for people who have not done major giftscampaigns before."
-- Kim Klein, publisher, Chardon Press and GrassrootsFundraising Journal

Suzanne Irwin-Wells is founder and principal of Irwin-Wells Associates, a California-based fund raising consulting firm serving philanthropic organizations in the United States and United Kingdom. She has served as both development director and consultant. In addition, she is adjunct professor at Golden Gate University in San Francisco, where she teaches major gifts fund raising.

Almost eight-five percent of all charitable contributions come from individuals, and an ever-increasing number of individual contributions are made by a few supporters who donate sizable major gifts. Most nonprofit organizations realize that major gifts are a critical factor for achieving their fund raising goals. However, many fund raisers from small- or medium- sized organizations lack the training and information they need to pursue this lucrative path to fund raising success.
Planning and Implementing Your Major Gifts Campaign is the latest volume in the expanding Excellence in Fund Raising Workbook Series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. Filled with helpful worksheets, checklists, and real-life examples, Planning and Implementing Your Major Gifts Campaign offers the information needed to

• Design a major gifts campaign to fit into an overall development program
• Recognize what makes someone a promising major gift prospect
• Create a budget for a major gifts campaign
• Attract, cultivate, and train motivated volunteers
• Develop an effective script and assign prospects to solicitors
• Monitor a campaign to maximize its success

Almost eight-five percent of all charitable contributions come from individuals, and an ever-increasing number of individual contributions are made by a few supporters who donate sizable major gifts. Most nonprofit organizations realize that major gifts are a critical factor for achieving their fund raising goals. However, many fund raisers from small- or medium- sized organizations lack the training and information they need to pursue this lucrative path to fund raising success. Planning and Implementing Your Major Gifts Campaign is the latest volume in the expanding Excellence in Fund Raising Workbook Series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. Filled with helpful worksheets, checklists, and real-life examples, Planning and Implementing Your Major Gifts Campaign offers the information needed to Design a major gifts campaign to fit into an overall development program Recognize what makes someone a promising major gift prospect Create a budget for a major gifts campaign Attract, cultivate, and train motivated volunteers Develop an effective script and assign prospects to solicitors Monitor a campaign to maximize its success

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.