Optimizing Sales and Marketing Data
strategies for accuracy and efficiency
$85.79
- Hardcover
280 pages
- Release Date
23 March 2026
Summary
Taming the Data Beast: A Sales & Marketing Guide to Data Mastery
Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data professionals.
Covering how to deal with and fix data disasters, this book is designed to be a complete guide for early-mid career sales and marketing professionals on how to clean and organise their…
Book Details
| ISBN-13: | 9781398623958 |
|---|---|
| ISBN-10: | 1398623954 |
| Author: | Susan Walsh |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 280 |
| Release Date: | 23 March 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Susan Walsh
Susan Walsh is the Founder of The Classification Guru, a company that focuses on helping clients solve dirty data problems to maximise profitability and impact. Based in London, UK, she is an industry thought leader, influencer and global speaker. She has been listed in the DataIQ100 for the last two years, as well as winning DataIQ Data Champion 2022 and 2023 and is a finalist for The Great British Businesswoman Awards in the Technology category.
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