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Supreme

Author: Supreme  

Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an iconic global brand.

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Summary

Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an iconic global brand.

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Description

Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an iconic

global brand. This book looks back on more than two decades of the creations, stories, and convention-defying

attitude that are uniquely Supreme.

Featuring more than 800 stunning images, from photographers such as Larry Clark, Gosha Rubchinskiy, and David Sims, readers will have unparallled access to behind-the-scenes content, including the company's highly

limited products-everything from t-shirts to bicycles- and collaborations-Nan Goldin, Comme de Gar ons,

and Nike, to name a few. With written contributions by pop-culture critic Carlo McCormick and film director

Harmony Korine, readers will also get exclusive insight into Supreme's core ethos from two lifelong devotees.

Known as much for its irreverent and iconoclastic spirit as it is for its commitment to design and quality, Supreme's products have become as recognizable and coveted as those from the world's top luxury brands-this book is no exception.

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Critic Reviews

“"Unbound by trends, there's a simple thumping heart at Supreme's core. The brand remains inspired by moments in time in NY. It's as simple as that--stimulated by the NY streets, for those streets, and beyond." --Jeremy Abbott, British GQ "James tapped into a secret sauce... and they've kept strong because youth propels the culture, and they are always on the side of the youth. You can't fake that." --Harmony Korine, as interviewed by Vogue "[A] collector's piece."-- Complex "Looks like a yearbook for a school you weren't cool enough to go to."-- The Cut "Over the course of 25 years, Supreme has expanded from a single shop in downtown NYC into a streetwear giant [and] this gorgeous full-color book documents that entire wild ride across over 800 beautiful images."-- HiConsumption "The ultimate chronicle of the brand's visual history."-- Highsnobiety "A striking visual history of the influential streetwear brand."-- Maxim Online "Covers a Lot of Ground, From Skateboarding to Streetwear Domination."-- Vogue Online "The title brings together the history, the creations, and the convention-defying spirit that are uniquely Supreme."-- Forbes "Over its 25-year history, Supreme has gone from a modest skate shop in downtown Manhattan to a global brand at the helm of the streetwear zeitgeist, defining the last decade... Now the sought-after brand is adding another item to all streetwear enthusiasts' wishlists."-- The Face "...A visual chronicle, a nostalgia-tinged look."-- Los Angeles Times Online "A new book looks at how Supreme went from cult New York skater label to world-famous brand."-- The Guardian "[The book] folds historical and new work from cult film directors, photographers and writers (Larry Clark, Harmony Korine, Ari Marcopoulos, Nan Goldin) into more than 300 rowdy pages of designs, photoshoots and thoughts."-- The Telegraph "[Released by] serious art book publisher, Phaidon... Supreme's new book allows the brand to open up to the world."-- .Cent Magazine "The book itself will no doubt prove a collector's item in its own right... Inside, across 352 pages, Supreme is undoubtedly the most comprehensive - and intimate - portrait of the brand yet, and a must-have for Supreme devotees the world over."-- Another Man magazine "Across 800 images captured by cultural behemoths from Larry Clark to David Sims, this sprawling book traces Supreme's journey from New York skate shop to world-renowned brand. With a laser-focused look like never before..."-- Dazed Digital”

Supreme has defined and refined what it means to be cool. . . . Unbound by trends, there's a simple thumping heart at Supreme's core. The brand remains inspired by moments in time in NY. It's as simple as that-stimulated

by the NY streets, for those streets, and beyond. - Jeremy Abbott, British GQ

The street wear brand whose items have become something more like religious iconography to its many devotees. - New York Times

Slap a Supreme logo on it, and it will fly off the shelves, literally no matter what it is. - Jonathan Sawyer, Highsnobiety

[Founder] James [Jebbia] tapped into a secret sauce . . . and they've kept strong because youth propels the culture, and they are always on the side of the youth. You can't fake that. - Harmony Korine, as interviewed by Vogue

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About the Author

James Jebbia founded Supreme in 1994. He lives and works in New York City.

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More on this Book

Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an iconicglobal brand. This book looks back on more than two decades of the creations, stories, and convention-defyingattitude that are uniquely Supreme.Featuring more than 800 stunning images, from photographers such as Larry Clark, Gosha Rubchinskiy, and David Sims, readers will have unparallled access to behind-the-scenes content, including the company's highlylimited products-everything from t-shirts to bicycles- and collaborations-Nan Goldin, Comme de Gar ons,and Nike, to name a few. With written contributions by pop-culture critic Carlo McCormick and film directorHarmony Korine, readers will also get exclusive insight into Supreme's core ethos from two lifelong devotees.Known as much for its irreverent and iconoclastic spirit as it is for its commitment to design and quality, Supreme's products have become as recognizable and coveted as those from the world's top luxury brands-this book is no exception. Beautifully produced, the book is the epitome of Supreme's dedication to quality and design, including a reversible jacket with the signature red Supreme logo

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Product Details

Publisher
Phaidon Press Ltd
Published
29th January 2020
Pages
352
ISBN
9781838660314

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