Deep Loyalty
How to Create Lasting Customer Value in an AI-Driven World
$114.42
- Hardcover
260 pages
- Release Date
8 November 2026
Summary
Customer Experience is undergoing its most radical transformation in history. AI is reshaping the rules of the game, putting traditional customer loyalty under serious pressure. Large AI platforms are inserting themselves between brands and customers, increasing the distance between the two. At the same time, customers have new superpowers: with almost zero effort, they can compare options, switch providers, and instantly find cheaper or more convenient alternatives. Loyalty is no longer a gi…
Book Details
| ISBN-13: | 9789465510316 |
|---|---|
| ISBN-10: | 9465510319 |
| Author: | Steven Van Belleghem, Steven Belleghem |
| Publisher: | Lannoo Publishers |
| Imprint: | Lannoo Publishers |
| Format: | Hardcover |
| Number of Pages: | 260 |
| Release Date: | 8 November 2026 |
| Dimensions: | 170mm x 240mm |
Steven Van Belleghem
Steven Van Belleghem is an internationally renowned keynote speaker. He is a part-time Professor of Marketing at Vlerick Business School and a guest speaker at London Business School. Steven is also an entrepreneur: he is a partner at the inspiration company nexxworks and co-founder of the content creation agency Snackbytes. In addition, he serves on the board of Plan International Belgium.
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