Conversation Manager
$58.98
- Paperback
200 pages
- Release Date
31 July 2010
Summary
“Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing.” Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School In the past years the internet has changed from a static platform into a social platform. This change has influenced the way consumers communicate and how they decide what to purchase. Sad to say that most advertisers did not adapt …
Book Details
| ISBN-13: | 9789020991277 |
|---|---|
| ISBN-10: | 9020991272 |
| Author: | Steven Van Belleghem |
| Publisher: | Editions Lannoo sa |
| Imprint: | Editions Lannoo sa |
| Format: | Paperback |
| Number of Pages: | 200 |
| Release Date: | 31 July 2010 |
| Weight: | 485g |
| Dimensions: | 240mm x 170mm x 16mm |
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What They're Saying
Critics Review
“Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing.” Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School “A must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick.” Henk Eising, International Market Research Manager Heiniken
About The Author
Steven Van Belleghem
Steven Van Belleghem is managing partner with market research company InSites Consulting. He is passionate about helping customers make strategic marketing decisions and specialised in brand and advertisement research. Steven started his carreer at the Vlerick Leuven Ghent Management School as a research staff member.
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