FireSigns
A Semiotic Theory for Graphic Design
- Hardcover
296 pages
- Release Date
3 March 2017
Summary
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic…
Book Details
| ISBN-13: | 9780262035439 |
|---|---|
| ISBN-10: | 026203543X |
| Author: | Steven Skaggs |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 296 |
| Release Date: | 3 March 2017 |
| Weight: | 908g |
| Dimensions: | 229mm x 178mm x 16mm |
| Series: | Design Thinking, Design Theory |
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About The Author
Steven Skaggs
Steven Skaggs is Professor of Design at the Hite Art Institute of the University of Louisville. Asemiotician, calligrapher, andfont designer, he explores the connections between the visual and verbal worlds.
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