Mid-Century Ads. 40th Ed.
$50.39
- Hardcover
512 pages
- Release Date
14 June 2024
Summary
Mad Men Era: A Retro Dive into Mid-Century Ads
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ‘60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Digitally remastered for optimum reproduc…
Book Details
| ISBN-13: | 9783836591478 |
|---|---|
| ISBN-10: | 3836591472 |
| Series: | 40th Edition |
| Author: | Steven Heller, Jim Heimann |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 512 |
| Release Date: | 14 June 2024 |
| Weight: | 1.13kg |
| Dimensions: | 217mm x 156mm x 33mm |
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What They're Saying
Critics Review
If you’re a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection. * Huffingtonpost.com *An alluring time capsule of the era. * The Boston Globe *The ads themselves, besides being graphically stunning, are as eloquent about mid-century Americans as any eyewitness report. * The Wall Street Journal *
About The Author
Steven Heller
Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.
Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
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