All-American Ads of the 60s
$84.66
- Hardcover
640 pages
- Release Date
26 September 2022
Summary
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress-such as tang and instant omelets - “just add water”-while striving to reinforce good old American values.
Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by M…
Book Details
| ISBN-13: | 9783836588591 |
|---|---|
| ISBN-10: | 3836588595 |
| Author: | Steven Heller, Jim Heimann |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 640 |
| Release Date: | 26 September 2022 |
| Weight: | 2.14kg |
| Dimensions: | 45mm x 196mm x 255mm |
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Critics Review
“Closest thing to time travel.”
A rose-tinted trip back to the golden age of advertising. * ShortList *
Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment. * The Toronto Star *
Closest thing to time travel. * The Spokesman *
Steven Heller
Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.
Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
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