All-American Ads of the 2000s

Author: Steven Heller and Jim Heimann

Hardcover

In the aughts, geekdom was the new rock'n'roll, Pokémon and PS2 kept the kids busy, a website called Amazon had just turned a profit and social media was beginning its bid for world domination. Savor a decade's worth of magazine ads for food, alcohol, travel, auto, fashion, and beauty, fed to a tech-hungry but increasingly anxious post 9/11 nation.

New

$144.08

Or pay later with

Free 30 day returns Secure transaction

Check delivery options

Hardcover

PRODUCT INFORMATION

Summary

Description

Post-9/11, America's sense of invincibility was shaken. The dotcom bubble had burst, there was war with Iraq, and eco-angst was becoming mainstream, as evidenced by impressive sales of the Toyota Prius.

For escapism, self-expression, and even romantic connection, America turned to tech. Geeks were the new superheroes, and the iPod and iPhone reigned supreme, both commercially and creatively. Social media began its unstoppable rise, with MySpace and Facebook pushing brands to get more interactive with consumers. Prestige dramas-The Sopranos, Mad Men, and Breaking Bad-populated the small screen, while Netflix swapped mailing DVDs for streaming content, the reality TV star was born, and Paris Hilton decreed, "That's hot!".

Amazon and eBay threatened the cultural centrality of the shopping mall, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents. Health and wellness fueled the growth of brands like Whole Foods and Lululemon, and consumers increasingly valued experiences, ethics, and personalization.
Featuring 10 chapters covering the full range of advertising, from food and fashion to entertainment, business, travel, and automobiles-with special mentions for the worst as well as the best-All-American Ads of the 2000s captures a time when ads still had the power to sell products and dreams in the millions, but mirrored a nation in the midst of profound transition.

Critic Reviews

Time capsules that couldn't be more timely. Vogue

About the Author

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.