How to Sell
everything you need to think, know and do to have greater sales conversations
$58.38
- Paperback
200 pages
- Release Date
25 November 2025
Summary
The Conversational Sales Revolution: Mastering the Art of Human Connection
Selling is evolving. In an age dominated by AI, the power of meaningful conversation is paramount. To thrive, you need to forge genuine connections and deliver exceptional buying experiences.
How to Sell champions conversational selling, moving beyond traditional consultative approaches. It emphasizes understanding a customer’s core values and emotional desires, alongside their practical need…
Book Details
| ISBN-13: | 9781788608657 |
|---|---|
| ISBN-10: | 1788608658 |
| Author: | Steve Radford |
| Publisher: | Practical Inspiration Publishing |
| Imprint: | Practical Inspiration Publishing |
| Format: | Paperback |
| Number of Pages: | 200 |
| Release Date: | 25 November 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm x 16mm |
About The Author
Steve Radford
Steve Radford has spent 25+ years helping salespeople master the art of selling so customers love to buy. A leader in sales learning, he’s shaped industry standards, founded award-winning businesses, and trained top FMCG brands. In How to Sell, he shares essential mindsets, knowledge and techniques for greater sales conversations.
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