How to Sell
Everything you need to think, know and do to have greater sales conversations
$43.02
- Paperback
238 pages
- Release Date
25 November 2025
Summary
The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.
How to Sell focuses on conversational rather than consultative selling, recognizing a customer’s foundational values and emotional wants as well as th…
Book Details
| ISBN-13: | 9781788608657 |
|---|---|
| ISBN-10: | 1788608658 |
| Author: | Steve Radford |
| Publisher: | Practical Inspiration Publishing |
| Imprint: | Practical Inspiration Publishing |
| Format: | Paperback |
| Number of Pages: | 238 |
| Release Date: | 25 November 2025 |
| Weight: | 374g |
| Dimensions: | 234mm x 156mm x 16mm |
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About The Author
Steve Radford
Steve Radford has spent 25+ years helping salespeople master the art of selling so customers love to buy. A leader in sales learning, he’s shaped industry standards, founded award-winning businesses, and trained top FMCG brands. In How to Sell, he shares essential mindsets, knowledge and techniques for greater sales conversations.
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