Uncopyable
How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition)
$24.80
- Paperback
185 pages
- Release Date
2 March 2020
Summary
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your “secret sauce” and get their “better-than-you” version on the market faster than you can say “Usain Bolt.”
Better customer service? Guess what? All of your competitors say they provide the best customer service. It’s a wishy washy phrase … a vague generality with no meaningful specific.
Better pricing? You’re kidding, right? The compa…
Book Details
| ISBN-13: | 9781640951709 |
|---|---|
| ISBN-10: | 1640951709 |
| Author: | Steve Miller |
| Publisher: | Sound Wisdom |
| Imprint: | Sound Wisdom |
| Format: | Paperback |
| Number of Pages: | 185 |
| Release Date: | 2 March 2020 |
| Weight: | 14g |
| Dimensions: | 229mm x 152mm |
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About The Author
Steve Miller
Steve Miller, dubbed the Idea Man by Meetings & Conventions Magazine, is known for his nontraditional, no-spin approach to marketing and branding. More importantly, he identifies as Kelly’s Dad. His business title is Marketing Gunslinger, and he assists businesses in achieving Uncopyable Superiority. Since establishing The Adventure LLC in 1984, Steve’s consulting clients have spanned from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He has also consulted for North America’s largest exhibitions, such as AEM’s CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo. Steve has delivered over 1500 speeches and workshops globally across 126 industries, including the TED Conference. In addition to his seven books, Steve has contributed to and been featured in over 250 publications, including Fast Company, Business Week, Fortune, Wall Street Journal, and the Washington Post.
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