Stealing Genius
The Seven Levels of Adaptive Innovation
- Paperback
176 pages
- Release Date
17 May 2022
Summary
Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.
Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangero…
Book Details
| ISBN-13: | 9781640953437 |
|---|---|
| ISBN-10: | 1640953434 |
| Author: | Steve Miller |
| Publisher: | Sound Wisdom |
| Imprint: | Sound Wisdom |
| Format: | Paperback |
| Number of Pages: | 176 |
| Release Date: | 17 May 2022 |
| Weight: | 16g |
| Dimensions: | 229mm x 152mm |
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About The Author
Steve Miller
Steve Miller: The Idea Man
Meetings & Conventions Magazine aptly nicknamed Steve Miller the “Idea Man” for his innovative and straightforward approach to marketing and branding. But at his core, Steve is simply “Kelly’s Dad.”
As a “Marketing Gunslinger,” Steve empowers businesses to achieve “Uncopyable Superiority” and drive growth. Since establishing The Adventure LLC in 1984, his consulting expertise has benefited a diverse clientele, from burgeoning entrepreneurs to Fortune 100 giants such as Procter & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He has also advised some of North America’s largest trade shows, including AEM’s CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo.
Steve has delivered over 1500 speeches and workshops globally across 126 industries, gracing prestigious stages like the TED Conference. Author of seven books, his insights have been featured in over 250 publications, including Fast Company, Business Week, Fortune, The Wall Street Journal, The Washington Post, and—jokingly—Highlights for Children.
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